How AI Fits Into Career Coaching (and why humans still matter)

Written By Alicia Gibbs

Career coaching has always been about people—helping individuals navigate their goals, overcome obstacles, and find meaningful pathways forward. With the rise of Artificial Intelligence (AI), there are now more tools to support this process. But let’s be clear: AI isn’t here to replace career coaches. Instead, it’s here to work alongside us, enhancing the way we guide and support clients.

Where AI Shines in Career Coaching

AI can handle some of the heavy lifting, making career coaching more efficient and tailored. Here’s how:

  • Career Pathway Suggestions: AI tools can analyse a client’s skills, experience, and interests to suggest potential career paths or upskilling opportunities. Think of it as a smart starting point, not the final answer.

  • Resume and Cover Letter Assistance: Platforms like ChatGPT and Grammarly help clients refine their resumes and craft personalised cover letters. They’re great for tackling writer’s block or fine-tuning language.

  • Skill Assessments: AI-powered tools can evaluate a client’s proficiency in specific areas, offering a clearer picture of where they excel and where they might grow.

Why Career Coaches Are Still Vital

Despite AI’s usefulness, career coaching is fundamentally a human experience. Here’s what AI can’t replicate:

  • Emotional Connection: Clients often come to coaches during times of uncertainty or stress. A human coach provides empathy, encouragement, and a safe space to explore challenges.

  • Personalised Problem Solving: Career transitions aren’t one-size-fits-all. Coaches bring creativity and nuance to complex situations that AI can’t fully grasp.

  • Accountability and Motivation: A supportive nudge from a coach often keeps clients on track in ways an app or algorithm simply can’t.

The Perfect Partnership

By combining AI’s efficiency with a coach’s personal touch, clients can get the best of both worlds. AI can provide the data and tools, while coaches focus on fostering growth, confidence, and resilience.

At Amplify Growth, we embrace this balance. Whether it’s helping clients prepare for interviews, explore career pivots, or build confidence, we use technology to support—not replace—the human side of coaching. Together, we make career coaching more effective, insightful, and empowering.

Alicia Gibbs
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